I listened in on a call a few weeks back that
Karen Knowler was delivering about, essentially, a new product she was offering called '
Raw Magic and Mastery'. ( No, this blog post isn't going to be lamenting the amazing powers this this product, or Karen Knowler in general, offers.)
No, today I'm going to be discussing with you, my dear reader, about a poignant quote this Miss Knowler shared with us on that call and how that relates to something I've very personally experienced today.
You see, today, in the spirit of pre-exam revision, I decided that I was going to focus on the english area of my brain. For those of you that aren't particularly aware, I've become quite fond of english recently -- more than a little bit due to my growing fond relationship with the english of marketing and advertising.
So, with this in mind, I decided I was going to create a
few new lenses to go over some things and to, very essentially, exercise my writing juices. I finally decided upon writing '
6 great headlines to GRAB your reader'.
Let's jump back for a second.The quote
Karen shared with us was something she heard, if memory serves correct, while at the
Raw Spirit Festival. It goes as follows:
"Whatever you are searching for is also searching for you."
Now, this really resonated with me and, ironically, she felt it resonated with her, too! My interpretation of this was that whatever you wanted to do, or be, or know --
or anything -- if it's right for you, you will meet with success.
Meet with success?That you'll be able to do it! That you'll meet the task, or the change in your life, or the
anything and you'll be able to
succeed at doing it.
This relates to my '
6 headlines' very strongly. I expected the lens to take, what, an hour? Two? What started as a sideline for some school revision and a bit of fun turned into quite a bit of in-depth exploration of marketing and advertising. Though it may not seem like it, I took the time out to scour the web to find the examples I've used in the
6 great headlines.
And so it seemed to click together, what Karen said and today's happenings with this little project. I became so engrossed, so enamored and so enthralled with getting every little bit right -- writing for quality, rather than quantity! Anyone that knows me should be at least partially aware of how, erm, lengthy I can be. To finally be
refining what I was putting felt interesting. Liberating! I was in what we call my 'flow'. I wasn't thinking about it or getting over-analytical with it (which is a deep flaw in my character, it seems!), but just going at it with my intuition leading the way. It was so empowering. I was in my flow.
And so I now look at the lens and instead of seeing something (
like my first lens!) which I know I did a little blindly and a little... awkwardly. I got into my flow, and because I did, I look at my work with a little bit of awe. Well, no,
pride. I value the hard work I put into that lens: not just because I feel that it's 'a good job', but because it didn't actually feel like hard work!
That reminds me of a little gemstone I'm going to share (something which I've *NEVER* shared before!). I was once listening to a hypnosis track by some hypnotist in which he said something which has stayed with me, well, ever since I heard him say it! It was, well, quite profound (in my humble opinion, at least). Get this:
"
[...] if you're working hard, you're being smart.But if you're really smart, there's nothing to it at all."
It just so deeply resonated with me, and today, it has resonated with me again. There really was nothing to it at all, and that makes me proud. Not for being 'really smart', but for being able to get into such a state of flow where I was able to make myself my own personal masterpiece.
Isn't it funny how so much can come from so little? My mini masterpiece from innocent english revision.
Humbly Yours,
Matt.
P.S. If you'd like to get a glance at the lens,
just click here.